WCA to Hold Workshop on Marketing Wine to Under 25s
By Annette Shailer
The Wine Communicators of Australia (WCA) is holding a ‘generation next’ event to advise on how to tap into the under-25s market.
The two-hour sessions will guide attendees through how to appeal to this generation and the different avenues they use when gaining wine information.
A panel of inspiring wine-loving under-25s will be on-hand including, Johann Henschke – winemaker at Henschke Wines; Sarah Phillips, a communication expert from DIG Marketing; and 18-year consumer Bella Sarris, daughter of a restaurateur and wine magazine editor.
The Sydney session will be held at the KPMG Auditorium on Sussex St. on May 13, while the Melbourne event will be held at the Melbourne Convention and Exhibition Centre on May 14.
The events cost $50 for WCA members and $65 for non-members. For more information, or to book, click here.