West Coast Cooler expands range with Rose

23 October, 2014 by

One of Australia’s first and most enduring wine spritzers, West Coast Cooler, will turn pink this summer with the addition of a new SKU.


West Coast Cooler Rosé has joined the West Coast Cooler collection, and sits as a refreshing wine cooler produced with a base of white wine and a blend of berry and exotic fruit flavours.

West Coast Cooler Rosé has launched initially as an exclusive to BWS and Dan Murphy’s with plans to roll out to other groups in coming months.

West Coast Cooler Rosé has been line-priced with the existing range of West Coast Coolers at an RRP of $12.99 per four-pack.