Restaurant Reckoning – Australia: New Research

29 October, 2020 by The Shout Team

Hospitality has been among the hardest hit industries in Australia, but we’ve witnessed incredible resiliency throughout the community. As the pandemic continues, long-term success is dependent on building savvier, safe businesses and deeper, more meaningful guest relationships.

 

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SevenRooms, a data-driven guest experience platform which enables operators to build direct relationships, deliver exceptional experiences, and drive more repeat business, commissioned a survey from independent research firm YouGov to understand the habits, sentiment and expectations of Australian diners. This report helps hospitality businesses across every state – from family-run cafes to nationwide hospitality enterprises – understand what is expected of them post-COVID, and how they can adapt to meet the needs of a changed guest.

 

The survey contained questions gauging:

  • Guest expectations from hospitality businesses
  • The most important factors when choosing a venue
  • How the pandemic has changed the way Australians view eating and drinking out
  • What dining out means to them

 

 

Key Findings Include:

 

  • Australians want businesses to update their operations ahead of reopening, with 32% saying that restaurant should only reopen with waitlist and reservations that enable social distancing
  • For today’s diner, a venue’s health & safety guidelines (31%) are almost as important as the quality of the menu (37%) when choosing a restaurant

 

  • 83% of Australians would share their personal data with a venue for either personalised experiences (e.g. tailored promotions or menus) or health and safety measures

 

The research was conducted by YouGov amongst a nationally representative sample of 1,064 Australians aged 18 and over.

 

 

CONTACT INFO:

Download the full report here.

www.sevenrooms.com