By James Atkinson
Cynics might treat Ron Jeremy's new rum as a novelty, but the quality of the liquid speaks for itself, the former adult entertainer has told TheShout exclusively.
In Australia this week, Jeremy told TheShout that he had no interest in putting his name to a substandard product.
"We know that they might buy the first bottle because of the novelty of it: 'Oh it's Ron Jeremy, let's have some fun and have it on the shelf'," he said.
"It doesn't mean they're going to want to buy it the second time, you've got to be damn good to get them to buy it again and again and again."
Crafted by Cuban master distiller Francisco 'Don Pancho' Fernandez, Jeremy said the rum has had positive reviews across the board.
"In fact I'd almost like to call out a dare for anyone to find one bad review about this rum."
"That skull, Dan Aykroyd's drink – they buy it for the skull – after that, you're done," Jeremy added, referring to the Crystal Head Vodka recently released by the Ghostbusters actor.
Challenger Beverages director Scott Garnett told TheShout that it's not hard to convince the doubters of the rum's quality.
"It's a pretty easy sell. You put a glass down, you pour the rum and say 'try it'," he said.
Watch our exclusive video of Ron Jeremy below.
At Crystal Head Vodka we strive to achieve the highest quality product possible. We are proud to be recognized by many well respected critics and judges for our super premium quality.
It is our position as a company and as a leader in the luxury vodka market to respect our competitors’ marketing strategies and legitimate efforts in promoting their respective products. Like many of our Respected colleagues and leaders in the Spirits Industry we would never unfairly criticize, judge or provoke an attack on any of our competitors’ products.
Despite Mr. Jeremy’s unfortunate comments towards our award-winning vodka, we wish him the best of luck in his new Rum project and hope he will earn the industry’s respect and admiration as a producer of fine quality spirits and good corporate citizenship.
-J. Hemi with Crystal Head Vodka