7th Annual Melbourne International Beverage Competition — Where the Trade Decides
The Melbourne International Beverage Competition Series is now VIRTUAL, and will take place on the weekend of 26-27 September, 2020!
Due to the current COVID-19 Pandemic, we have made the decision to run a Virtual Judging Panel. This panel is still made up entirely of real trade buyers, who will be judging the wine in the safety of their homes. We are undertaking extra precautions to ensure the warehouse staff, our delivery team, and our judges are kept safe and well. The samples will be carefully managed under strict security protocols, and delivered to the judges at their homes across Melbourne. All submissions will be assigned an individual numeric SKU, to ensure the integrity of the data and the scores.
We look forward to receiving submissions, and appreciate your patience as we prepare to take the necessary steps to ensure both a fair and safe judging process at this later-than-usual date.
The judging will be undertaken by real trade buyers, assessing each wine, beer and spirit by its category and price. Liquor buyers, importers, distributors, retailers, sommeliers and purchasing managers make up the panel. These judges purchase alcoholic beverages for a living.
Three separate competitions combine to form the Melbourne International Beverage Competition, namely Melbourne International Wine Competition, Melbourne International Beer Competition, and Melbourne International Spirits Competition.
These competitions yield entries in more than 50 categories, from over 10 countries. In 2019, we received more than 1,000 entries across the three competitions.
This is a wonderful opportunity for a beverage manufacturer or supplier to showcase products to the buying community in a true blind tasting. Ideal for both new to market, and established offerings, your product will be tasted and assessed by these trade buyers.
Results will be showcased to Liquor Trade and Consumers. Winners will be promoted at our trade and consumer tasting events at no additional charge.
This competition is part of the International Beverage Competitions, taking place annually across 4 continents, with events in New York, Berlin, Asia/Hong Kong, and Melbourne.
To enter, or to find out more, head to https://www.melbourneinternationalbeveragecompetition.com/