With its striking, unique crystaline bottle design ABSOLUT GLIMMER has dramatic new point of sale on and off premise, creating some in store theatre as the key gifting period kicks in.
ABSOLUT Vodka’s typically creative and exciting new advertising campaign over Spring/Summer 2010 to celebrate the launch of ABSOLUT GLIMMER is a creative collaboration with renowned photographer Murray Fredricks.
Fredericks has captured an exclusive shot of the night sky in South Australia’s salt lakes which has become the hero image of the ABSOLUT GLIMMER advertising campaign. Fredericks is a perfect fit for the brand with his extreme photographic endeavours and bold creative concepts.
The release of ABSOLUT GLIMMER coincides with an exciting initiative from the brand, designed to encourage consumers to ‘Make the Present Exceptional’ by celebrating and pursuing their secret passions.
Award winning artist Murray Fredericks is a shining example of someone who strives to 'make the present exceptional' through his long – lived passion for photography. Although a commercial photographer by day, Fredericks spends months at a time living alone in remote areas to capture striking artistic images of night skies that are both haunting and exceptional.
The limited edition ABSOLUT GLIMMER is available from this October 2010 in leading liquor outlets nationally for the special recommended promotional price of $40.00 (while stocks last)