BELVEDERE VODKA INTRODUCES PINK GRAPEFRUIT, A NEW MACERATION INNOVATION

13 July, 2010 by

Belvedere Pink Grapefruit is distilled with whole pink grapefruits – a first for Belvedere Vodka.

The Argentinean grapefruits are beautifully combined with fresh ginger and Spanish spring lemons to produce a soft, rich, creamy mouth-feel with delicious depth and lingering citrusy finish. An aromatic and refreshing vodka base, Belvedere Pink Grapefruit is designed to be enjoyed chilled, or combined with complementary mixers, such as high quality sodas and natural juices. In addition, Pink Grapefruit is distilled to pair perfectly with the spectrum of Pan-Asian and Mediterranean inspired culinary flavours, making it the ideal cocktail ingredient for a wide array of cocktail lists and the most versatile maceration flavour to date.

The most naturally expressive, authentic, fresh grapefruit essence available in the luxury flavored vodka category, Belvedere Pink Grapefruit is created using the artisanal process of maceration. Using only natural ingredients, the process delicately draws out the vibrant flavors from fruit peels, flesh and flowers and combines them through distillation with the finest luxury vodka. This adherence to natural products and processes ensures Belvedere Pink Grapefruit maintains the spirit of true authentic artistry and unique creativity that is embodied by all Belvedere vodkas.

Belvedere Pink Grapefruit will be available from 1st September 2010 in Australia’s leading night venues, restaurants and select spirits retailers.

For sales enquiries in New South Wales, please contact Garth Foster, Belvedere Brand Ambassador garth.foster@moet-hennessy.com.au

For sales enquiries in Victoria please contact Mick Fomosa, Belvedere Brand Ambassador mick.formosa@moet-hennessy.com.au

For all other enquiries, please contact Moët Hennessy Customer Service on 1300 136 590