Iconic Italian Prosecco brand Mionetto is celebrating summer with the launch of their branded “Mionetto Ape-ritivo” Apelino van. Available to premium locations along Australia’s East Coast for the entire season, the ‘Mionetto Ape-ritivo’ pop up bar will offer an experiential drinking adventure, educating patrons about Mionetto Prosecco as well as the different vibrancies Mionetto can provide in cocktails.

The unique Italian vehicle is available to book in supporting venues in Sydney, Melbourne and Brisbane, serving a selection of bespoke and signature Mionetto Prosecco cocktails, as well as traditional flutes. Bringing the Italian lifestyle to Australia, the ‘Mionetto Ape-ritivo’ van will visit an array of different venues throughout the season, allowing consumers to immerse themselves in the Mionetto world whilst sipping on this well-structured Prosecco full of honey, green apple and peach flavours.

A prosecco that is lively, free in spirit and deeply Italian, Mionetto was founded in 1887 by Francesco Mionetto and established itself as one of the leading, and oldest, Prosecco producers crafting exceptional wines for over 130 years.

As a modern and innovative winery, Mionetto has anticipated tends whilst maintaining a strong bond with the traditions of its homeland, a feature which continues to set it apart from other sparkling producers.

By continuing their century-old collaboration with the best grape growers, Mionetto uses only the finest grapes that are grown on the sloping hills of the Valdobbiadene DOC area – which has recently been listed as a UNESCO World Heritage Site, to create Mionetto Prosecco, an easy drinking and elegant wine, perfect to enliven the palate before a meal or kick off the afternoon with family and friends.

Invite your consumers to sit back and indulge in Mionetto’s fresh take on bubbles. For more information, or to book this exciting pop up at your venue this summer,  please contact your McWilliam’s Wines Group Representative or customer service on 1800 800 584.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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