Guinness launches new premium crafted lager from the Brewers Project

03 July, 2018 by The Shout Team

HOP HOUSE 13 Lager now available in Australia

Ireland’s most iconic beer, GUINNESS, has released HOP HOUSE 13 Lager in Australia, the latest beer to come out of the Brewers Project at its legendary St. James’s Gate brewery.

Named after an early 1900’s hop store building at St. James’s Gate, where hops are still stored to this day, HOP HOUSE 13 is a double-hopped lager made with Irish barley and aromatic hops continuing the 256 years of heritage and brewing excellence at St. James’s Gate.

Distinctively golden in colour, HOP HOUSE 13 is brewed with GUINNESS yeast and the best hops from both Australia and the US – Galaxy, Topaz (AUS) and Mosaic (US).

The beer’s a lively sip, imparting a sweet fruity aroma thanks to hints of apricot and peach, with subltle malt notes bursting through. On the palate, HOP HOUSE 13 is full-flavored while still being crisp and hoppy without the bitterness, leading to a clean, refreshing finish.

Guinness brewer, Peter Simpson, who led the development of the brew, explains why HOP HOUSE 13 is a lager made with so much more – more hops, more character and more taste.

“I personally enjoy more flavoursome beers, so I wanted to make a lager with lots of character and flavour. After some months of exploring different recipes and collaborating with other brewers at St. James’s Gate, we created HOP HOUSE 13,” Peter said.

HOP HOUSE 13 Lager continues the journey that started in 2015 when GUINNESS celebrated the quality and craft of brewing and its pursuit of more at St. James’s Gate, with the launch of The Brewers Project.

The Brewers Project is about a group of enterprising brewers who are on a quest to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

Head of Innovation at GUINNESS, Nick Curtis-Davis, believes there is a huge curiosity, interest and demand for new beers amongst drinkers nowadays and describes how GUINNESS brewers are excited to be playing their part in this beer renaissance.

“We believe Hop House 13 will appeal to mainstream lager drinkers who are looking for beer with more taste and more character but without compromising on the refreshing taste that lager offers. HOP HOUSE 13 embodies our
passion for brewing, quality and innovation; values that have been at the heart of the Guinness story for more than 250 years.

“We have a lot more beer to make. We are only 256 years into a 9000 year lease at St. James’s Gate Brewery and drinkers worldwide can look forward to the introduction of more new and interesting beers from The Brewers Project at St. James’s Gate in the future,” Nick said.

Slàinte!

For further information, head to: https://www.guinness.com

Enjoy HOP HOUSE 13 Sensibly. Visit drinkwise.com.au for the facts. The GUINNESS word and associated logos are trademarks © GUINNESS & Co. 2015.