Introducing Two Tracks, by Wither Hills
This will be the first new brand innovation since the winery was founded in 1992.
Two Tracks is a fresh new approach to Marlborough wines, providing easy drinking, high quality wines from a region consumer’s have come to love.
The range consists of a Sauvignon Blanc, Pinot Gris and Chardonnay, with a Pinot to be released early next year. With more consumer’s seeking wines of substance that match their lifestyles and values, Two Tracks is poised to become a favourite with those who enjoy ‘experiences’ over the luxury of ‘things’.
Part of the Wither Hills family of wines, Two Tracks provides Marlborough wine adorers a chance to enjoy a quality wine from a recognised and awarded producer, at an affordable price.
As part of the launch campaign to Independent On and Off premise, Two Tracks has aligned itself with well-regarded outdoor adventure brand Kathmandu, a brand whose ethos of enjoying life at whatever pace you choose in the great outdoors fits well with Two Tracks’ call to consumers.
Two Tracks will launch with an enticing new ranging offer to the trade which will enable them to receive Kathmandu vouchers.