Johnnie Walker Red Label shows its Christmas spirit

14 October, 2011 by

Celebrating the vibrancy of the Red Label liquid, the latest gift pack features striking red and gold colours depicting festive iconography of the brand’s Striding Man.

As the most sought-after dark spirit for gifting particularly amongst men (Jigsaw Strategic Research 2010 the Johnnie Walker brand is well-positioned to encourage consumer spend within the whisky category in the lead up to Christmas. The beautiful design of the special gift box is set to stand out on shelves with its premium look, and with a RRP of $33.99, makes it the perfect gift for discerning whisky consumers this Christmas.

Johnnie Walker Australia is investing over $50K into PR activity for Red Label to create hype among consumers and to drive excitement in-store via a range of impactful visibility tools. Additionally, when ranging the Johnnie Walker Red Label gift pack alongside Johnnie Walker Black Label and exciting newcomer Johnnie Walker Double Black Label, retailers will have the opportunity to attract further interest to their whisky section in-store.

“In the lead up to the Christmas period, Johnnie Walker Red Label is proud to celebrate the quality of this classic blended whisky with a beautifully appointed gift pack. Both consumers and retailers stand to benefit from the festive release, with its fresh and appealing design catching the gift-seeking consumer’s eye, helping to increase the rate of purchase for retailers, “says Nikki Burke, Marketing Manager – Whisky, Diageo Australia.
Johnnie Walker Red Label gift packs RRP $33.99 for Christmas, contact your Diageo Business Development Manager for more details.

For sales enquiries please contact 1800 066 931
Website: www.diageo.com