Media release: ILR and AUR join forces
AUR, (Australian United Retailers), Foodworks- has partnered with ILR (independent Liquor Retailers) to create Local Liquor @ FoodWorks.
The alliance between these two independent stalwarts, will bring a more comprehensive and competitive liquor offer to the FoodWorks network across NSW, currently with 17 sites.
Says AUR’s Chief Commercial and Procurement Officer Anthony Abdallah: “This is a great opportunity for two truly local brands to unite to offer our customers a fantastic range and regular market leading promotions.”
ILR General Manager Corey Lesson says he ‘sees the partnership will benefit both businesses, by utilising a strong liquor brand in local liquor, to enhance the overall competitive FoodWorks offering to consumers’.
The planned roll out will commence November 2017.
For more info, please contact Anthony Abdallah – Anthony.Abdallah@aur.com.au