What’s Hot? Riunite Is Hot!
Riunite Prosecco has once again been awarded a gold medal and the title of Italy Prosecco of the Year at the Melbourne International Wine Competition. Winning the top gong in both 2018 and 2019, Riunite Prosecco sits at an RRP of $19.99 RRP, beating brands priced at much higher price points.
Data shows that Prosecco borders on obsession both in Australia and around the globe, with the category experiencing three consecutive years of growth close to 50%*. Knocking Champagne off its perch as the top sparkling choice for consumers, Prosecco has proven itself to be affordable luxury, and preferred choice for an everyday tipple.
It seems that the quality and taste of Riunite Prosecco has resonated with both industry experts and consumers, pushing the brand to the forefront of the Australian independent liquor market. We spoke with Kollaras’ Marketing Manager, Georgia Kollaras, who said to win two years running was particularly satisfying.
“The MIWC judging panel is trade only, consisting of retail buyers, restauranteurs and hotel directors who award medals only to wines they would buy or recommend themselves.” She continued; “To say we’re celebrating is an understatement… We’re rolling out the T-Shirts, the medals on bottles, and the sponsorship programs to give the brand the recognition and love it deserves. We seriously couldn’t be prouder.”
Kollaras continued “In the past two years a 25% spike has been reported in the number of prosecco items in retail liquor. It really highlights just how important it is to have the right Prosecco range on offer. Riunite is independent only, offers fantastic margin return, and has the bling to prove just how good it is… It’s an obvious choice – A no-brainer.”
Riunite Prosecco is produced in Italy by the country’s largest wine exporter. The brand boasts a history that stretches back to 1950, when a small group of wine producers from Italy’s north came together to explore their shared passion of making great wine.
The Riunite range also features the #1 Lambrusco brand in the world and a delicious Moscato.
It is available at leading independent retailers.
*ALSA State of Industry Report