S.PELLEGRINO ESSENZA LAUNCHED IN AUSTRALIA
After achieving strong international success, across the US, Canada, UK and China, Sanpellegrino have introduced S.Pellegrino Essenza – a flavoured sparkling mineral water with a subtle, creative blend of Mediterranean fruit flavours, crafted in S.Pellegrino gentle bubbles.
S.Pellegrino Essenza is available in three unique Mediterranean flavours including Lemon & Lemon Zest, Tangerine & Wild Strawberry and Dark Morello Cherry & Pomegranate.
The stunningly designed slim, recyclable 330ml can is sure to catch consumers’ attention. Even the outer packaging has been beautifully crafted with metallic finishes, adding to this premium product from S.Pellegrino. This will stand out on shelf.
By introducing S.Pellegrino Essenza, S.Pellegrino has cleverly tapped into the ever-growing consumer push for non-alcoholic drinks that are great-tasting and healthy. With no sugars or sweeteners, zero calories and prepared with natural flavours, S.Pellegrino Essenza is sure to have strong appeal amongst health-conscious consumers.
Neilsen data reports that 66% of alcohol drinkers aged between 21 and 34 are making a concerted effort to reduce their overall consumption of alcohol. Says Kate Renzella, Brand Manager, Sanpellegrino, “Consumers are willing to pay a premium for beverages that support a healthier lifestyle, as the trend away from drinks high in sugars and other nasties continues to gain momentum”. Kate adds, “we think our stockist partners will benefit from S.Pellegrino Essenza as consumers continue to seek out premium, non-alcoholic drinks that can be enjoyed without compromising their focus on health”.
According to FY2018 Neilson Data, there has also been significant growth in flavoured sparkling drinks. Flavoured sparkling has enjoyed 14.7% sales growth, while plain sparkling recorded 5.1% growth – all pointing to the perfect timing for Sanpellegrino to introduce S.Pellegrino Essenza to the Australian market.
For more information and local distributor details, visit sanpellegrino-essenza.com.au