Whose Cider you on?

05 October, 2010 by

Unlike most other ciders, Monteith’s Crushed Apple Cider contains no concentrates or sweeteners. It’s made with pure sun-ripened New Zealand apples, carefully fermented by Monteith’s master brewers at their Greymouth brewery, on the west coast of the South Island.

"The cider market in Australia hasn't reached the tip of the iceberg as far as its potential here is concerned. I think the reason it has been slow to fall into line with other overseas markets is a lack of premium cider options available here. Monteith's has developed a 100 per cent New Zealand apple-sourced cider craft brewed with natural ingredients. It is this sort of quality product which I believe will see cider in Australia boom," says Monteith's brand manager Romy-Lee Wolman.

Apple cider is one of the fastest growing beverages around the world. In England about 650 million litres of cider is produced and the French produce just over 100 million litres. The British cider market is estimated at $2.4billion and with the drink enjoying unprecedented popularity in New Zealand-worth $4.5m a year and growing at nearly 13 per cent.

The numbers indicate they're right. Australia's AU$100 million-plus cider market is growing at 12.4 per cent a year, making it the fastest growing segment within the overall alcoholic drinks sector.

Monteith’s Crushed Apple Cider is 4.5% ABV. Available in four packs and cases, as well as on tap at select restaurants and bars. It retails for approximately $12.99 per four-pack and $59.95 per case.

For more information visit www.monteithsbeer.com.au

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