666 Vodka unveils new packaging and two new flavours
Cape Grim 666 Vodka has unveiled a packaging refresh and two unique new flavours: Lemon Myrtle Honey and Wattleseed Coffee.
The new packaging aims to highlight the brand’s “provenance and handcrafted quality”, celebrating Tasmania’s Cape Grim region – a pristine and untouched landscape of wild forests and rugged coastline – where the Cape Grim 666 Vodka is distilled and bottled.
The first of the two new vodkas, Lemon Myrtle Honey, is made using honey from Ligurian Bees from Kangaroo Island.
“With the honey adding a soft sweetness, the palate gives a strong hit of lemon, delicate touches of eucalyptus and [an] overall sweet refreshing taste,” the tasting notes read.
Wattleseed Coffee, on the other hand, is described as “the world’s first cold filtered coffee vodka” and has been created with artisanal coffee roasters St Ali.
“Featuring a unique blend of roasted coffee flavours and earthy tones, Wattleseed Coffee is bold but not big, with hints of orange peel, dark cocoa and vanilla for a bitter-sweet finish.”
Cape Grim 666 Vodka has also launched four suggested cocktail serves to go along with each of its SKUs, which you can find below.
“The driving force behind the new label design was to bring 666 Vodka’s craft brand story back into the limelight creating a tangible link to Cape Grim, allowing bartenders to expand on and share their local craft spirit knowledge with customers,” explains Dean Lucas, founder of Cape Grim 666 Vodka.
“With the rise in demand for fresh and unique tasting cocktails, we saw a great opportunity to showcase local Australian ingredients and create unique profiles.
“As the only craft producer 100% focused on vodka we are thrilled to bolster our product variety and deliver on-trend flavours that will excite cocktail lovers.”
The introduction of the two new flavours also strengthens SouthTrade International’s premium Australian craft spirit portfolio.
“Cocktail creation can be so much more creative with the introduction of natural botanicals and ingredients for bartenders looking to make their drinks and cocktail menu stand out,” says Andy Wren, on-trade sales manager at SouthTrade.
“Lemon Myrtle Honey and Wattleseed Coffee are two new truly Australian flavours that provide unique profiles. We’re excited to see the new Cape Grim 666 Vodka label on back bars across the country.”
For suggested serves using Cape Grim 666 Vodka’s range of four, see below.
- 45ml Cape Grim 666 Lemon Myrtle Honey Vodka
- 15ml Adelaide Hills Distillery Rosé vermouth
- 15ml Fresh lime juice
- 10ml Honey water
Method: Stir ingredients with ice and strain into a chilled cocktail glass. Garnish with a lime leaf.
- 30ml Cape Grim 666 Wattleseed Coffee Vodka
- 20ml Mr. Black
- 10ml Crème de cacao
- 30ml Espresso
- 5ml Sugar syrup
- ¼ Tsp Wattleseed powder
Method: Shake ingredients with ice and strain into a chilled cocktail glass rimmed with wattleseed dust. Garnish with 3 coffee beans.
Davidson Plum Collins
- 60ml Cape Grim 666 Original Vodka
- 20ml Fresh lemon juice
- 30ml Davidson plum puree
- 15ml Sugar syrup
- 90ml Fever-Tree Soda water
Method: Add ingredients to a tall glass and fill with ice. Stir well. Garnish with lemon peel twist and a slice of plum.
Coco Butter Daiquiri
- 40ml Cape Grim 666 Butter Vodka
- 20ml The Gunnery spice cane spirit
- 30ml Fresh lime juice
- 10ml Agave syrup
- 10ml Real coconut syrup
Method: Shake ingredients with ice and strain into a chilled cocktail glass. Garnish with toasted coconut.