A new campaign to drive international demand for Australian wine has been unveiled at Vinexpo Hong Kong, where Australia is headlining the event as ‘Country of Honour’ with a huge contingent of 151 exhibitors, showcasing 225 wine brands from 51 wine regions.
Wine Australia has invested over $1 million at VinExpo Hong Kong this week representing the largest ever group of local wineries to assemble for an overseas event, and here’s a look at what’s happening at VinExpo and who is attending the three-day exhibition.